Every company should have a logo. Ideally, it should be professionally designed and must be more than just a symbol or an icon. A logo would represent the company and thus it should convey what the business stands for, it must be able to segregate a particular brand from other companies in the industry and it should be able to forge a connect with the target audience or consumers.
A company logo is significant and quite necessary. It can be the trademark of the business which needs to be registered. A company logo is necessary for letterheads, stamps, even digital signatures and they would also be required in articles of association and other official documents from time to time. Many companies have their registered business or the name of the entity designed in a stylized font to act as the logo. In some cases, that can be an amazing idea but if the business names are long and not so captivating for the target audience, then one needs a logo.
Now that we have shed light on the significance of a company logo, let us check out the benefits.
- A company logo goes on to establish the presence of a brand. Consumers perceive a company in many ways. While the products or services will be the primary factor, elements such as the company logo, where the company is based, the policies of the company and other factors do play a role in cultivating a brand image. When consumers come across a fascinating logo, they are impressed and being impressed or in awe of a company is quintessential in branding. Right from the FedEx logo to that of Nike and all major brands that regularly feature in the list of top hundred trusted companies in the world, a symbol or design induces a lot of confidence among consumers than you can imagine.
- A logo serves the simple need of remembrance and also exposure. Not everyone can remember every name of every company they have heard of or the names of the products and services being offered. It is easier to remember a symbol or a design, effectively a logo. A logo can trigger the recollection of a company, its products or services and more importantly the experience. This can facilitate easy and consistent exposure, quick recollection and that will make way for sales. A logo has thus become integral to branding.