Google, Yahoo and Bing are the three main search engines people use, therefore they have a wide customer base. A large part of your website traffic will come from search engines and depends on how high you are on the search page. Various factors are taken into consideration to get these rankings, they are based on algorithms developed by search engines like Bing and Google. Other factors taken into consideration are your keywords, content and on-page optimization.
Most SEO professionals would advise that website owner focus on Google, since they are the biggest, however you can’t just decide to stick to one search engine, you can get your ranking on all three, and they all have different benefits.
Is Google the best medium for rankings?
Google is known as the biggest search engine on the Internet. One of the benefits of using Google is the instant search feature it offers. Although Bing and Yahoo have this feature too, Google has proven to provide more potential search questions quickly.
Also, it provides more relevant information. It is so good at putting the most relevant sites at the top of the results list. This is done by rating sites based on how many other sites link to it. The more popular the site that links to your site, the better Google search engine ranking you get. If several popular sites link to your site, then it must contain some beneficial information.
Another benefit of using Google is the ability to target geographically. This is very useful for small businesses. Using Google search engine, you can make a target for people living around a certain mile radius of your business.
Is Bing the best medium for rankings?
Bing works just like Google, the more people are visiting a website, the more likely it is to be on the first page. It has so many awesome benefits, it is packed with search tools such as an Explorer Pane for refining searches and Sentiment Extraction for reviewing products.
Bing is known for good add-ons, including travel and local results. It usually generates comprehensive and relevant image searches. When you want to search with Bing, there are some features that show up often in the upper left column. It has an easily accessible search history with enhanced utility.
Is Yahoo the best medium for rankings?
Yahoo is a web portal that incorporates a search engine and a directory of the World Wide Web, and it has done well to integrate search results with its rich network of content. It can connect to other sites such as Gmail without leaving Yahoo. It is argued that Yahoo has the best capabilities for appropriate and targeted display advertising. There are personal advertisements and job sites on the main page or accessible from the main page.
Different people prefer different search engines so it would be advisable to try all three search engines for rankings as they offer different benefits.